Mission, Vision & Core Values

Excellence is an art won by training and habituation. We are what we repeatedly do. Excellence then is not an act, but a habit.


Customer satisfaction is an aim that we constantly pursue. And from this standpoint we have been keen on expanding our presence and conquering new markets in the region. In order to meet customer’s needs for all sort of products and services, such as; food & beverage, beauty products, tobacco, contracting, network & telecommunications, and electronics & printing. Our target is not to be solely a provider but to carry out our role as a major market player.



To be the preferred destination for high standard quality products and services.

Core values

“Values are guides to excellence in thinking and action”, values are the methods we use as individuals to live, succeed and achieve happiness.


At Towell, we live upon ethics and values. In order to accomplish our visions and our corporate aspirations.


  • We devote our whole mind, heart, and strength in all we do

  • We are initiative and enthusiastic; we engage in constructive discussions to be aware of what the market necessitate. 

  • We are focused and collected; we promise and deliver.  


Customer delight:

  • We provide value-adding service beyond customer expectations

  • We deliver distinctive solutions to our customers and cater to their needs.

  • We encourage a positive, optimistic, and dynamic work environment.

Continual improvement:

  • We are focused on bridging the business loopholes. In order to achieve anticipated and desired results.

  • We are keen on Learning from mistakes as well as successes

  • We seek to sustain the quality of our performance and services, to stay at the forefront of the market.



  • At Towell we permanently encourage the teamwork spirit “we all succeed together”

  • We respect and support diversity and intellectuality. This in return help us yield magnificent ideas.

  • We trust in our staff and their ability, and this belief generates a determination among Towell’s staff to reach their maximum potentials and to become achievers.



  • We believe in Deming cycle, Plan, act, analyze, improve and increase market share

  • We adopt the principle of fair competition, and never underestimate our competitor

  • Implement creative ideas and solutions